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Description tag optimization.
Syntax : <meta name="description"
content="You description here">
Location : It is placed in the head section of the document ( between
<head > </head> )
Number of words limit - 10- 16 words
Number of Keywords - Use only once
The use of description tag :
The description of your page is displayed here .Search engines
give importance to this tag . Search engines will display your title
,description & url of your page in the search engine search
Place Keywords in your Description tag
You can place your keyword only once in the description near to
its beginning because search engines will give importance to this
tag ( so don't spam ), keywords in description tag can improve your
Description tag should be short attractive & represent your
page content because it will pop up in the search engine search
result page with your title & url .So write a meaning full description
to get maximum click through from search engine search result page
If your description is not attractive to the searcher ,he will
not click on your title ,even if you are listed in the first page
of the SERP ( Search engine result page - the page pop up with result
when you search on a search engine ) .