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Using HTML styles for improved ranking
Html style are used to show the importance of words in a document
by highlighting them .
The styles are Italic , Bold or underline .
You can use them creatively to highlight the importance of keywords
. You can use these style to show that your keywords are important
& highly relevant to the document .
Using styles can be tried after getting some rankings for your
pages - you can try by styling your keywords & you can check
its effect on ranking & you can act accordingly .
Don' use CSS to bold ,italic ,or underline your keywords ,use
the html tags for highlighting keywords for search engines .
Bold - <strong>Bold</strong> , then only search
engines will identify the word surrounded by <strong> as important
If you want to bold ,italic or underline words for reader's sake
, use CSS .